DW Promotions (DWP) is the marketing and promotions firm owned and operated by music industry executive Daphanie Cassel. Started in 2006, DW Promotions has evolved to focus on an array of services including radio promotions and branding with an affinity for the independent Gospel artist and Faith-based organizations. Cassel began her career as Promotions Director of Worldwide Music, Inc. -an independent record label in Houston, TX who remains in the Top 10 of Gospel labels nationwide- and aspires to grow DWP so that it may continue serving the community to which she is connected.
DW Promotions & its principal have succeeded in placing several Top 10 Billboard songs. In her early years, Cassel is credited with an instrumental role in breaking the career of Contemporary Gospel Artist James Fortune & FIYA, by working their hit single, “You Survived”, which soared to the #2 spot on Radio and Records’ Top 30 Gospel Chart and the Top 10 on Billboard’s Gospel Hot Songs. She further solidified Fortune’s longevity by working the single “I Trust You” by both obtaining the #1 spot on Billboard’s Hot Gospel Tracks Chart and maintaining the position for 29 consecutive weeks. Her work under DW Promotions similarly introduced Wess Morgan’s “I Choose to Worship” which placed for 44+ weeks on Billboard’s Hot Gospel Songs chart, Martha Munizzi’s “Excellent,” and Jekalyn Carr’s “Greater Is Coming.”
With a desire to diversify, in 2011 DW Promotions began to put equal focus on assisting faith-based organizations with their branding efforts and the company now directs several companies with their strategy including FSFitness Group and Love Fellowship Houston.
DW Promotions continues to contribute to chart-topping radio success for many independent Gospel artists including Earnest Pugh, Brian Courtney Wilson, Damon Little, Keith Wonderboy Johnson, Niyoki, Jimmy Hicks, The Brown Boyz, GI (God's Image), Izzy, Gerald Scott & Co., Yunek, Choir Boyz, Nu Beginning f/ Damon Little and John Tillery & Living Sacrifice. Many of these have reached Top 30, 20, Top 10 and even Top 5 on Billboard’s Hot Gospel Tracks and Mediabase Gospel Charts.
In staying connected with the Gospel Music community at large and in an effort to give back, DW Promotions staff along with with several colleagues operate a mentoring program structured to groom young women interested in entering the entertainment industry.